Wrangler of Pixels.
Herder of Cats.
& Humans.

See the work

Purr-ficiencies

Requirement Gathering & UI Design is definitely my thing. I love synthesizing complex data, and translating it into a visual product.

Interviewing and Understanding People is a super power of mine. I spent 8 years in technical recruiting, and it taught me how to listen and speak to users and stakeholders while asking the right questions.

Process Improvement? I gotchu. 7 years in government contracting operations taught me how to prioritize, simplify, and automate manual processes.

I'm currently a Product Designer for Veeva.

READ MY 5 PILLARS
CAREER SNAPSHOT

10+ years of professional experience in project management, technical recruiting, and design.

  • PRODUCT DESIGNER / VEEVA / CURRENT
  • PRODUCT DESIGNER / SORTLY / '24-'26
  • PRODUCT DESIGNER / BOWTIE / '24
VIEW RESUME
Emily Backes

Still not convinced? But wait there's more! Here's a SWOT analysis of my current skill set.

STRENGTHS

ux research

user interviews

usability heuristics

ui design

wireframes

sketches

product design

project management

agile methods

leadership

information architecture

WEAKNESS

none, but if i had to pick, it’s that I care too much.

oh, i guess i’m slightly allergic to grass (if that’s even considered a weakness)

OPPORTUNITIES

Looking for interesting projects & companies

open to freelance work

THREATS

the roomba & sentient robots

large bodies of water

kill most bugs

Case Catalog

case studies
ux-uiUX Researchproduct designAI / LLM

Designing an AI Powered Chatbot for a Better CX Experience

Sage is an AI (LLM) powered chatbot that I designed that was so good, we ended up getting rid of ZenDesk. The goal was to improve our customer experience in app and letting the AI handle the most common questions, accuractely.

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ux-uiUX Researchproduct design

How I Helped Reduce Patient Scheduling Times In Half

Folsom Psychology came with a complex workflow. While they had several existing tools, information was scattered across 6 separate spreadsheets, leading to manual updates and potential inconsistencies

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ux-uiUX Researchproduct designsaas subscriptions

Breaking up with a SaaS doesn't have to be hard, or illegal

There are laws and policies on how difficult companies can make cancelling subscriptions can be. But when designed, your users might actually come back. This case study is how I make the company about $100k a year in returning customers.

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Leadershipagileproduct strategy

Herding Cats Around The World in 6 Weeks

I worked with Tech Fleet, a passionate community of UX/UI designers, researchers, and developers who volunteer their expertise on pro-bono projects, primarily for non-profits.

herd cats with me
UX-UImobiledesignresearch

How I doubled expected registration and app sign up in 3 months

Delivered a platform empowering people with a fighting chance of recovering their stolen bicycles through a mobile device right at their fingertips. Sprocket provides a social platform to mitigate bike theft before it happens.

find some bikes

Some nice things people have apparently said about me.

Vidushi Bissa
Vidushi Bissa UX/UI Designer

What truly stood out was Emily's unwavering support for the design team. Her leadership style, marked by encouragement, empowered the entire team to contribute their best work.

Sherlyna Mata
Sherlyna Mata UX/UI Designer

Emily displayed a remarkable ability to take decisive action, ensuring our team not only navigated through uncertainties but also thrived.

Nathan Tufts Brown
Nathan Tufts Brown UX/UI Designer

Emily has demonstrated a thoughtful and methodical approach to product strategy, stakeholder communication, and design iteration.

Let's Chat.

Have a project or role in mind? I'd love to hear about it.

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